Here's How It Works
Purpose
Here, we dig into the 'why' of your business. What's the driving force behind what you do? Are you clear on why you're in this business, and is your purpose driven by an existing problem in the market or something else?
Competitive Advantage
In this section, we're checking out what sets your business apart from the rest. We want to understand what makes your product or service unique, if you're content with your current pricing, and how aware you are of what your competitors are up to.
Target Audience
This section helps us understand who you're aiming to reach. Are you clear on who your ideal customer is? Do you feel confident that they need your product or service, and do you believe they're aware that your brand exists?
Identity
This part is all about the look, feel, and personality of your brand. Do you have a consistent style that you apply across all channels? Does your brand consistently communicate with the same tone and personality no matter where it appears?
Messaging
This part explores how you communicate as a brand. Are you clear on what your business needs to say on your website, social media, and other platforms? How active is your business on social media, and are you getting consistent engagement and leads there?
It's free and it just takes 5 minutes!
Assess your brand and instantly see how you can improve
